Why Do You Get So Many Calls After Asking to See a House on Zillow?
If you’re a military family planning a PCS move and you’ve ever clicked that “Request Info” or “Schedule a Tour” button on a housing website like Zillow, Realtor.com, or Redfin… you probably know what happens next.
Your phone starts blowing up.
Calls. Texts. Emails. Sometimes all within minutes. It’s like throwing a breadcrumb into a swarm of pigeons. But why does that happen? And more importantly—how can you avoid the chaos while still finding a great home at your next duty station?
Let’s break it down.
What Happens When You Inquire on Zillow
When you put your contact info into a site like Zillow, you’re not just asking about a house. You’re also becoming what real estate companies call a lead.
That form you filled out? It gets sent to one or more real estate agents in the area—usually ones who pay Zillow or other sites for your contact info. You might assume you’re contacting the listing agent (the one actually selling the house), but that’s typically not the case. These platforms often route your inquiry to whoever’s paying to be in that zip code.
From there, Zillow sends your info to their systems, their agents, sometimes even their mortgage team if you checked the wrong box. And just like that, your phone number is live in multiple inboxes—ready for follow-up.
The Reason Behind the Immediate Calls
Real estate agents spend money to get connected with people like you—so once your info lands in their inbox, they move fast. In the industry, there’s a phrase they go by: “Speed to lead.” The idea? The faster they follow up, the better the shot at turning you into a client. That’s why you might get a call or text almost instantly—not necessarily from Zillow, but from the agent’s own automated system that kicks in as soon as your info hits their dashboard.
If you don’t answer, the system keeps working. More calls. More follow-ups. More texts like “Hi! Saw you wanted to see 123 Main Street—when’s a good time to chat?”
All of it is automated, tracked, and systematized to make sure you don’t slip through the cracks.
Challenges for Military Families During PCS
When you’re juggling PCS orders, timelines, schools, and the emotional load of a move—it’s hard enough just browsing homes online. Getting hit with five or ten calls when you just wanted to ask a simple question? Not helpful.
And here’s the real kicker: most of the agents who get your info probably don’t know anything about military moves, VA loans, or base housing challenges. You’re just a contact in a spreadsheet, and they’re hoping you’ll stick with them.
Understanding the Agents Behind the Calls
Here’s something most people don’t realize: the agents calling you after a Zillow inquiry aren’t always the best fit for your situation. In fact, they’re usually paying for your contact info because they don’t have a steady stream of clients coming in through referrals or repeat business.
That’s not always a red flag—but it does raise a question:
Is that the person you want guiding your home search during a major life milestone like a PCS?
From my experience, the agents who truly know their market and consistently serve their clients well tend to get referrals naturally. Their phone rings because people trust them—not because they’re throwing money at lead platforms hoping someone picks up.
A Better Approach for Military Homebuyers
So what should you do instead? Glad you asked. Here’s a better way to do it:
- Skip the big contact buttons on Zillow, Realtor.com, Redfin, etc.
- Instead, work directly with an agent who actually understands military life, PCS stress, and VA buying.
At Combat Properties, that’s exactly what we do. We specialize in helping military families navigate the homebuying process during PCS moves—without the stress. We know how fast orders can change, we have been in your shoes, and we strive to keep things simple.
Even better, thanks to our global affiliation with Century 21, we can locate a trusted local agent wherever you’re headed next—someone we’ve vetted for experience, professionalism, and military know-how. You don’t have to guess or hope you end up with the right person. We’ll handle that for you.
Final Thoughts
Websites like Zillow can be great for browsing homes. But the moment you put your info into those little boxes, you enter the lead machine. That’s fine for some buyers, but for military families on a tight timeline and tighter mental load—it’s not always the best move.
We’d love to help you cut through the noise and actually find an agent/home that fits your life—not just your ZIP code.
PCS coming up? Questions about a house? Reach out directly. We’ll be your real estate battle buddy.
* When you fill out our contact form, your info goes to one trusted person who will do the dirty work for you—your information is never shared, never sold.
Additional Resources:
Zillow’s Explanation of Lead Generation